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Mixtapes in hip hop
The mixtape format is becoming increasingly popular as a way of generating hype
for hip hop artists. An unsigned artist might release several mixtapes to generate
buzz, leading to interest from record labels, while a signed artist may release
a mixtape to promote a future studio album, in a sales model relying on word
of mouth to increase the artists street cred. Often each track on a promotional
hip hop mixtape will feature the same artist, thus making it more difficult
to differentiate from a standard album. However, these mixtapes will usually
have much lower production values than a studio album (such as housing "Demo"
or roughly-mixed versions of the tracks), and contain numerous collaborations,
remixes, freestyles and voice-overs, often arranged in a specific flowing fashion,
much like retail albums are.
Most hip hop mixtapes are professionally packaged, with a pressed CD and artwork,
and are often housed in a slim-format jewel case, rather than the more expensive
full jewel cases most retail albums come in. Hip hop mixtapes are usually sold
on the street, given out at the artists live shows, or through independent
record dealers or mail order. Many mixtapes are also sold or given away for
free in Mp3 format over the internet.
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